Jakarta Summer 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-05-31, 06:30 PM
Marketing & Sales Director, Nexmedia
CEO of SITTI, winner of GEPI and Founder of Nurbaya Initiative.
Andy is a mobile industry evangelist, founder of MobileMonday Indonesia, part of global networking forum for mobile professionals across 40 countries. Basically, the "go-to market" guy for Indonesia. He is also the CEO of PT Numedia Global, pioneering the new mobile VAS i...