Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Naming and Branding

Spring 2010 Los Angeles Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-03-22, 06:30 PM

Mentors


8.90
Peter Guber
CEO, Mandalay Entertainment

Founder and CEO of Mandalay Entertainment, the multimedia venture, Peter Guber is among the most successful executives in the entertainment and communications industries. Films he personally produced or executive produced, including Rain Man, Batman, and The Color Purple,...

8.15
Shaahin Cheyene
President, http://www.excelerol.com

Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...

9.28
Simon Mainwaring
CEO, Mainwaring Creative

Simon Mainwaring is a former Nike creative, worldwide creative director for Ogilvy, author/speaker & idea junkie. He worked at many of the world’s best ad agencies (Wieden, Saatchi, Chiat, Goodby, Leagas), winning over 70 international awards (Cannes, One Show, D&AD), and...

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