Presentation and Publicity

Bogotá Spring 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-08-14, 06:30 PM

Mentors


10.00
Tyler Crowley
Founder & CEO, Skweal

Tyler has been helping startups with their important pitches since the first TechCrunch40 events and continues today with the LAUNCH conference, where he works one-on-one with each company to create the most compelling pitch possible for press and partners. Tyler is also ...

10.00
Gabe Zichermann
Author, Speaker, Advisor, Gamification Co

GABE ZICHERMANN is an author, highly rated public speaker and entrepreneur. He is the chair of the Gamification Summit and editor of the industry’s leading publication, The Gamification Blog. His most recent book, “Game-Based Marketing” (Wiley, 2010) has achieved critica...

9.00
Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios

MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment. At The...

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