Naming and Branding

Bogotá Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-05-29, 06:30 PM

Mentors

Camilo Gómez
CEO & Founder, SnappyGo
Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios
Luis Enrique García De Brigard
C.E.O., Off Bound Adventures

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