Naming and Branding

Bogotá Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-05-29, 06:30 PM

Mentors


9.08
Camilo Gómez
CEO & Founder, SnappyGo

Camilo Gómez, CEO & Co-Founder at SnappyGo.com (Online market place for travel advice) Previously Co-founded: MantarayaTravel.com (Main online travel agency for taylor made tours to Colombia) Previously worked as Banker at Citibank Colombia handling Telecom, Retail and ...

8.86
Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios

MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment. At The...

9.23
Luis Enrique García De Brigard
C.E.O., Off Bound Adventures

Luis E García de Brigard. Co-Founder and COO at SnappyGo. Serial Entrepreneur with relevant experience starting companies and in the travel and education industries. Substantial track record assembling and leading high-performance teams, scaling up sales and operations a...

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