Bogotá Spring 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-05-22, 06:30 PM
Brian Reale - Co-founder and CEO, Colosa, Inc. (Bogotá FI), Colosa, Inc.
Brian Reale is the co-founder and CEO of Colosa Inc., the developer of ProcessMaker (www.processmaker.com), a leading open source BPM & Workflow Software technology. Mr. Reale also co-founded Spotless, LLC (www.spotlesslight.com), an entertainment technology company that...
Mr. Faillace is an expert in the areas of entrepreneurship, technology, innovation and venture financing. He is the CEO & Founder of AuthorsGlobe, a venture start-up in the Boston area providing a web platform solution for virtual education. Prior to his engagement wit...
Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...