Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Marketing and Sales

Spring 2010 Los Angeles Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2010-05-24, 06:30 PM

Mentors


8.00
Jesse Dylan
CEO, FreeForm

Jesse Dylan collaborated with will.i.am to create the Emmy Award-winning video Yes We Can, a project for Barack Obama's presidential campaign. The music video began virally online and has been seen by tens of millions of viewers since its debut in February 2008. Inspired ...

7.68
Bernardo Herzer
CEO / Founder, LEHR Inc.

Captain Bernardo J. Herzer, founder of L.A.-based Lehr Incorporated, the Lehr Eco Trimmer is the first commercial hand-held garden tool that runs clean and requires very little maintenance. Winner of the EPA clean Air Excellance Award For helping to inprove our nations ...

7.81
Travis Schmidt
Founder, WorldFare

Travis Schmidt is the Founder of World Fare, the first Bustaurant to launch in the US. Travis witnessed the rise in popularity of gourmet taco trucks and he leveraged his experience and relationships as Managing Partner of Tepper Restaurant Supply to define a new vehicle ...

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