Marketing and Sales
Los Angeles Spring 2012 Semester
How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?
Identify and convey your positioning.
2012-06-25, 06:00 PM
Author, Predictable Revenue
Aaron Ross is the best-selling author of "Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com". He founded Predictable Revenue Inc., a consulting company that helps b2b companies triple sales growth. At S...
Jason Nazar is the Co-Founder and CEO of Docstoc.com, the premier online community to find and share professional documents. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. He holds have a BA f...
Chairman & Co-Founder, LegalZoom.com
Brian Liu is Chairman and Co-founder of LegalZoom.com, the leading online legal document service. Brian bootstrapped the company in 2000 and served as CEO until 2007, when the company was recapitalized with funding from Polaris Venture Partners. Prior to LegalZoom, Bria...