Title Sponsor:

Bryan Cave LLP is a diversified international legal practice. The firm represents a wide variety of business, financial, institutional and individual clients, including publicly held multinational corporations, large and mid-sized privately held companies, partnerships and emerging companies.

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Community Partner:

NextSpace is the workplace for the new economy. NextSpace provides innovative physical and virtual infrastructure that freelancers, entrepreneurs, and creative class professionals need to succeed in the 21st century knowledge economy.

Marketing and Sales

Los Angeles Spring 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2012-06-25, 06:00 PM

Mentors

Aaron Ross
Author, Predictable Revenue
Jason Nazar
CEO, Docstoc
Brian Liu
Chairman & Co-Founder, LegalZoom.com

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