Naming and Branding
Los Angeles Spring 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-04-16, 06:00 PM
Co-Founder and Former Brand Director, DivX, Inc.
Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...
Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...
Co-Founder & COO, ICON Aircraft
Steen Strand is the co-founder and Chief Operating Officer of ICON Aircraft, where he has led the company’s design and marketing efforts. ICON has garnered wide attention and numerous awards for leveraging world class design and marketing to make recreational aviation mor...