Title Sponsor:

Bryan Cave LLP is a diversified international legal practice. The firm represents a wide variety of business, financial, institutional and individual clients, including publicly held multinational corporations, large and mid-sized privately held companies, partnerships and emerging companies.

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Community Partner:

NextSpace is the workplace for the new economy. NextSpace provides innovative physical and virtual infrastructure that freelancers, entrepreneurs, and creative class professionals need to succeed in the 21st century knowledge economy.

Naming and Branding

Los Angeles Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-04-16, 06:00 PM

Mentors


9.00
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

8.03
Shaahin Cheyene
President, http://www.excelerol.com

Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...

9.19
Steen Strand
Co-Founder & COO, ICON Aircraft

Steen Strand is the co-founder and Chief Operating Officer of ICON Aircraft, where he has led the company’s design and marketing efforts. ICON has garnered wide attention and numerous awards for leveraging world class design and marketing to make recreational aviation mor...

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