Naming and Branding
Los Angeles Spring 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-04-16, 06:00 PM
Co-founder, DivX, Inc.
Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...
Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...
Co-Founder & Chief Brand Officer, ICON Aircraft
Steen Strand is the co-founder and Chief Brand Officer of ICON Aircraft, where he has also led the company’s design and marketing efforts. ICON has garnered wide attention and numerous awards for leveraging world class design and marketing to make recreational aviation mo...