Title Sponsor:

Bryan Cave LLP is a diversified international legal practice. The firm represents a wide variety of business, financial, institutional and individual clients, including publicly held multinational corporations, large and mid-sized privately held companies, partnerships and emerging companies.

_____________________

Community Partner:

NextSpace is the workplace for the new economy. NextSpace provides innovative physical and virtual infrastructure that freelancers, entrepreneurs, and creative class professionals need to succeed in the 21st century knowledge economy.

Naming and Branding

Los Angeles Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-04-16, 06:00 PM

Mentors

Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.
Shaahin Cheyene
President, http://www.excelerol.com
Steen Strand
Co-Founder & COO, ICON Aircraft

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window