Title Sponsor:

Bryan Cave LLP is a diversified international legal practice. The firm represents a wide variety of business, financial, institutional and individual clients, including publicly held multinational corporations, large and mid-sized privately held companies, partnerships and emerging companies.

_____________________

Community Partner:

NextSpace is the workplace for the new economy. NextSpace provides innovative physical and virtual infrastructure that freelancers, entrepreneurs, and creative class professionals need to succeed in the 21st century knowledge economy.

Startup Research

Los Angeles Spring 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-04-09, 06:00 PM

Mentors


9.16
Thom Kozik
CEO, Fix Challenges, Inc.

Thom brings 25+ years experience in the Internet and software industries, with particular focus on Gaming. Previous big firms include Atari, Yahoo!, Microsoft, Bigpoint, and Ashton-Tate. Five startups to my credit, two with good exits (MindShare, All-Seeing Eye); two oth...

9.06
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket

Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...

8.48
Derrick Oien
President & CEO, ScoreStream

Derrick Oien is an experienced entrepreneur with executive level experience from startups to public companies. He has taken a company from founding to exit in the case of Intercasting Corporation and was a member of the management team that sold MP3.com to Vivendi Univers...

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