Title Sponsor:

Bryan Cave LLP is a diversified international legal practice. The firm represents a wide variety of business, financial, institutional and individual clients, including publicly held multinational corporations, large and mid-sized privately held companies, partnerships and emerging companies.

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Community Partner:

NextSpace is the workplace for the new economy. NextSpace provides innovative physical and virtual infrastructure that freelancers, entrepreneurs, and creative class professionals need to succeed in the 21st century knowledge economy.

Startup Research

Los Angeles Spring 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-04-09, 06:00 PM

Mentors

Thom Kozik
CEO, Fix Challenges, Inc.
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket
Derrick Oien
President & CEO, ScoreStream

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