Los Angeles Spring 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-04-09, 06:00 PM
CEO, Village Green Network
Thom brings 25+ years experience in the consumer internet and software industries. Previous big firms include Atari, Yahoo!, Microsoft, Bigpoint, and Ashton-Tate. Having raised over $25mm for his own and other companies in the past, Thom has six startups under his belt, ...
Serial Entrepreneur, Board of Directors, Photobucket
Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...
CEO & Founder, ScoreStream
Derrick Oien is an experienced entrepreneur with executive level experience from startups to public companies. He has taken a company from founding to exit in the case of Intercasting Corporation and was a member of the management team that sold MP3.com to Vivendi Univers...