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Finland Winter 2012

Graduation (See More)

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IMPORTANT: All Founders need to have the following items in order to graduate: (1) an engaging Vision, (2) a validated Business, (3) an Incorporated Company, (4) a strong Name and Logo, (5) a compelling Landing Page or Site, (6) a Functioning Email and basic IT Infrastructure, (7) a regularly updated Blog, (8) monthly Progress Updates, (9) Advisers, (10) an Executive Summary and (11) an Investor PowerPoint, among other items. First, Founders must elect a Semester President and Vice President responsible for organizing post graduation followup and events. Both finalists must email the Facilitator and Adeo Ressi and include one paragraph on how they will ensure success following graduation. Second, everyone must agree on a monthly meeting schedule with a location for the next twelve months, and make best efforts to attend each of the meetings. Third, you must go through and update each field on the Edit Profile section of the Founder Institute site with the most up-to-date information. Fourth, write an email to your monthly update list  to notify them that you have graduated from the Institute and mention when you plan to achieve your next major milestone. Fifth, write one paragraph about your experience in the Founder Institute, and post it online somewhere. NOTE: The Institute will continue to provide office hours, add special service provider deals, assist with fundraising, and give guidance on publicity and launch strategies for Graduated Founders. Congratulations!

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Raising funding, what to really expect ? (See More)

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Presentation and Publicity (See More)

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First, organize an hour meeting with any existing advisors plus any new advisors for a total of at least 3 meetings to review your longer PowerPoint presentation. Second, update your PowerPoint presentation at least twice between the 3 pitches with feedback from the advisors, labeling substantive updates with a numeral change, such as "v_2," and minor updates with decimal change, such a "v_2.1." Link to the updated PowerPoint under Company Pitch Deck in your profile. Third, launch a corporate blog under the domain "blog.yoursite.com" and link to it off of your current site or landing page. Fourth, launch corporate social media, including a Facebook page and Twitter account, and set-up a system to post content across your blog and all of your social media at once and update your Profile with the corporate accounts. Fifth, identify 10 journalists and bloggers that have covered your market segment and related companies by writing a relevant story over the last 45 days. Provide a list with their name, title, email address, publication, relevant story URL. Sixth, write one insightful post in the online commenting system of each relevant story with the goal of inspiring further dialog among readers, and link to the comment. Seventh, write two blog posts about popular stories in your market segment that link to other companies and stories, and include the copy of the posts. Post the stories on your corporate social media. Eighth, write a 4 to six paragraph press release for your next Growth Milestone from the previous assignment, and have it reviewed by your Working Group.

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Fundraising (See More)

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IMPORTANT: Do not pitch investors until you 100% ready with a launched offering, some market traction and prepared materials. First, write at least 3 Pro’s and 3 Con’s for each of these three situations: bootstrapping, raising a friends and family round and raising an angel round. Second, speak with at least one Mentor about bootstrapping, raising a friends and family round or raising an angel investment, and review the discussion with your Working Group. Third, select which financing situation is best for you and your business, and write one paragraph with your conclusion that includes the name of the Mentor and their feedback. Fourth, specify the amount of money that you plan to raise and whether the fundraising will be equity, debt or some other vehicle. Write one sentence on your reasoning. Fifth, write one paragraph on the investment thesis that money will help you achieve. Answer the question: what will investment help my business prove in the world that is unknown now? Sixth, identify at least 3 business milestones related to the thesis that the funding will allow your business to achieve, and write one sentence on each. Seventh, pitch to all of your peers in your Working Group and ask them for money. Write one sentence with the concerns and objections of each peer. Eighth, update your Executive Summary, Pitch Deck and other materials with fundraising amount, thesis, milestones and feedback. Upload the changed documents to your Profile. Ninth, identify at least 50 local angels, angel groups, early stage venture capitalists and other investors in a spreadsheet with their name, email address (if found), telephone number (if found), title, company, relationship, LinkedIn or similar networking profile, related investments and notes. Collaborate with your Working Group to find names. ASSIGNMENT GOAL: Make key decisions about when to raise money and prepare ahead of time to succeed in fundraising.

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Marketing & Publicity Special Session (See More)

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Marketing and Sales (See More)

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First, update all of your social media accounts to have a serious profile picture and professional personal description, removing any comments, photos, jokes or other material that may be viewed as unprofessional, and provide links to the updated profiles. Second, update your LinkedIn profile or any professional networking sites to mention that you are "Founder" of your company and a "Founder" in the "Founder Institute," and provide a link to the public changes. Third, write a paragraph that describes how the world will view the business when it achieves ultimate success, carefully choosing the language. Fourth, identify between five and ten critical Growth Milestones over the next two years that relate to achieving your ultimate success, and write one sentence about each. Fifth, write at least 15 brief phrases for online advertising that demonstrate your positioning when you achieve ultimate success. Sixth, select the top 3 phrases and test their appeal to target users or customers by buying advertising on Google, Facebook or a similar site. Seventh, identify the most clicked on phrase and add the refined language to your site, company description, Executive Summary, PowerPoint presentations and other materials. Update all of your links on your Profile page with the most recent materials. Eighth, develop an email mailing list for at least 25 friends, associates, advisors and target customers that you will send monthly progress updates to about the business achieving ultimate success. Include the local Directors and updates@fi.co, and use a mailing list system to manage the emails and the list. Ninth, send the first monthly email update on business milestones to the mailing list and include a copy of the email in the assignment. ASSIGNMENT GOAL: Identify your positioning and start communicating your progress to potential customers and partners.

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Outsourcing, Partners and Suppliers (See More)

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First, identify a list of at least seven key outsourced functions that you will need to launch and operate your offering in the first few months, such as engineering, project management, design, quality assurance, customer service, sales, payment processing, accounting, legal, public relations, hosting, etc. Second, rate each item on whether they should be outsourced on a 1 to 10 scale with 1 being "outsourced" and with 10 being "in-house.” Third, write a one to five page request for proposal ("RFP") to identify vendors for one of the most important key functions that you need to outsource over the next one to 3 months, such as accounting, design or testing. Present the RFP to your Working Group for feedback, and then include the text of the RFP in the assignment. Fourth, send the RFP to at least 3 target vendors and post information from the RFP to appropriate online vendor markets and forums. Include the name, URL and contact at the vendors chosen. Fifth, if the process leads to poor results, then repeat. Sixth, negotiate with each appropriate vendor for reduced startup pricing by offering barter, referrals, deferred payment, equity or any other vehicle. Seventh, write a paragraph on the lessons learned for the other outsourcing targets and update the original rating with new insights. ASSIGNMENT GOAL: Develop a recruiting process for key vendors and identify one key launch vendor.

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<p  style=" margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">   <a title="View HELFI February 5th 2013 - Outsourcing - Inka Mero on Scribd" href="http://www.scribd.com/doc/124134354/HELFI-February-5th-2013-Outsourcing-Inka-Mero?secret_password=2b1y47z2rsk1jof65i2o"  style="text-decoration: underline;" >HELFI February 5th 2013 - Outsourcing - Inka Mero</a> by   <a title="View FounderInstitute's profile on Scribd" href="http://www.scribd.com/FounderInstitute"  style="text-decoration: underline;" >FounderInstitute</a> </p><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/124134354/content?start_page=1&view_mode=scroll&access_key=key-26ux4hbhsn4wu2ypuyc6" data-auto-height="false" data-aspect-ratio="1.41666666666667" scrolling="no" id="doc_1366" width="500" height="666" frameborder="0"></iframe>

<p  style=" margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">   <a title="View HELFI - February 5th - Outsourcing - Markula on Scribd" href="http://www.scribd.com/doc/124134677/HELFI-February-5th-Outsourcing-Markula?secret_password=290qo2npkl42zpmz7a1o"  style="text-decoration: underline;" >HELFI - February 5th - Outsourcing - Markula</a> by   <a title="View FounderInstitute's profile on Scribd" href="http://www.scribd.com/FounderInstitute"  style="text-decoration: underline;" >FounderInstitute</a> </p><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/124134677/content?start_page=1&view_mode=scroll&access_key=key-28uk5o7d9a7i90a83iqt" data-auto-height="false" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_93152" width="500" height="666" frameborder="0"></iframe>

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Mentor Progress Review (See More)

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Founders will present their business in front of a panel of Mentors and get graded on product progress, presentation quality and completeness of model. Mentors will ask questions and then rate Founders on a scale of 1-5 in each category with 5 being good. Any Founder that scores an average of 2 or below may be asked to leave the program and re-enroll in a future semester. There are the following assignments after the session. First, update your Executive Summary with the results of your work on the business. Second, email the updated Executive Summary to the Mentors that reviewed you and solicit feedback in a brief email. Third, revise the Executive Summary again with Mentor feedback and upload the PDF to Google Docs as a revision. Fourth, develop a ten to fifteen slide investor presentation based on the feedback and the shorter 3 minute presentation. Fifth, work to complete the 3 Board-level goals suggested by the Mentors in your review. ASSIGNMENT GOAL: Be prepared to start pitching investors with a validated business and progress with product.

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Product Development (See More)

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First, if you do not have a live offering, launch a professionally designed landing page on your domain that states your vision and collects email addresses of interested customers or users. Provide a link to the landing page, and see the sample on the Course Detail page. Second, write one paragraph describing the entire offering that you are trying to create. Third, write at least fifteen different key "Features" that your offering needs to have at launch. These should also be written on square sticky notes. Fourth, arrange the "Features" into logical "Groups," and sort the "Features" by placing the most important "Features" at the top of the "Group" list and the less important ones at the bottom. Fifth, order the "Groups" by placing the most important "Groups" first, building a basic "Development Roadmap." Eliminate any less important "Features." Sixth, organize "Features" in the most important "Groups" into releases, and identify your first minimum viable product ("MVP") release that is simple. See http://fndri.com/yVKzvp as a template. Seventh, write two sentences describing each "Group" and two sentences on the key "Features" in your MVP, and provide a strategy and time estimate to develop each “Feature." Eight, use basic prototyping tools, such as Balsamiq, to develop a non-functional mockup of your hardware or software MVP Include a link to the mockup. Ninth, develop a proposal for an aggressive two week product development sprint to complete a series of key features. Tenth, secure unanimous approval by vote of your Working Group to pursue the planned two week development sprint. Have your Working Group peers sign off on the sprint, and link to the signed and scanned document. Eleventh, sign up for Microsoft BizSpark using the link under "Other Resources". This will provide you with access to free development tools and services.  ASSIGNMENT GOAL: Create a viable product development plan and start building the first components of your offering.

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<p  style=" margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">   <a title="View HELFI January 22nd 2013 - Product Development - Jussi Markula on Scribd" href="http://www.scribd.com/doc/122122225/HELFI-January-22nd-2013-Product-Development-Jussi-Markula?secret_password=128oaw7daf18x4s4lh31"  style="text-decoration: underline;" >HELFI January 22nd 2013 - Product Development - Jussi Markula</a> by   <a title="View FounderInstitute's profile on Scribd" href="http://www.scribd.com/FounderInstitute"  style="text-decoration: underline;" >FounderInstitute</a> </p><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/122122225/content?start_page=1&view_mode=scroll&access_key=key-kpj4mxknzf5at5x5rj7" data-auto-height="false" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_45218" width="500" height="666" frameborder="0"></iframe>

<p  style=" margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">   <a title="View FIHEL - Jan 22 - Product Development - Huttunen on Scribd" href="http://www.scribd.com/doc/122058945/FIHEL-Jan-22-Product-Development-Huttunen?secret_password=byyhppidfrv74ozed0p"  style="text-decoration: underline;" >FIHEL - Jan 22 - Product Development - Huttunen</a> by   <a title="View FounderInstitute's profile on Scribd" href="http://www.scribd.com/FounderInstitute"  style="text-decoration: underline;" >FounderInstitute</a> </p><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/122058945/content?start_page=1&view_mode=scroll&access_key=key-1ohqkmqdawlr52ocxtl5" data-auto-height="false" data-aspect-ratio="1.33115468409586" scrolling="no" id="doc_99747" width="500" height="666" frameborder="0"></iframe>

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Revenues, Costs and Profits (See More)

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First, identify a list of at least 3 potential revenue streams for your business based on revenues of competing or related businesses. Second, write one paragraph that identifies the paying customer for each revenue stream, explains the benefit that you plan to provide the customer. Third, write a second paragraph  for each stream that describes in detail the steps that are required from the very beginning of the customer relationship to when a payment is received, based on your research. Fourth, evaluate the revenue streams based on complexity and size, and select only one revenue model for your business. Fifth, write one paragraph on each of two, 3 or 4 assumptions based on the steps to revenue that must occur before you receive revenue, such as “Need a Critical Mass of User Traffic.” Sixth, convert this written logic into a 36 month revenue plan. In the plan, itemize each of your assumptions and scale them over time using a spreadsheet variable that you can change. Seventh, identify your costs that scale with revenues, referred to your cost of goods sold, such as server resources, variable headcount and commissions. Add these to the model and scale them with the growth assumptions. Eight, identify your fixed costs, such as legal, rent and support, and run them over the 36 months of the plan, thereby completing your first financial model. Ninth, paste the appropriate version of your new financial model into a well prepared Board package for the next year, and include a link to the document. See Board package samples on the Course Detail page. Tenth, update your company profile on the Founder Institute site with the new information. ASSIGNMENT GOAL: Develop a defensible financial model for one revenue stream.

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<p  style=" margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">   <a title="View HELFI - January 15th - Revenues, Costs &amp;amp; Profits - Lehmuskoski on Scribd" href="http://www.scribd.com/doc/120499757/HELFI-January-15th-Revenues-Costs-Profits-Lehmuskoski?secret_password=1f25m25a2vwey7slacru"  style="text-decoration: underline;" >HELFI - January 15th - Revenues, Costs &amp;amp; Profits - Lehmuskoski</a> by   <a title="View FounderInstitute's profile on Scribd" href="http://www.scribd.com/FounderInstitute"  style="text-decoration: underline;" >FounderInstitute</a> </p><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/120499757/content?start_page=1&view_mode=scroll&access_key=key-omua0gtdjvqe8gd7h8c" data-auto-height="false" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_77888" width="500" height="666" frameborder="0"></iframe>

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Cofounders, Hiring and Firing (See More)

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First, write a list of 20 key actions that you need to complete over the next 3 months to launch your product or offering. Group the activities, and identify one key role that can help you achieve your launch, such a “Programmar, “Designer,” or “Marketer.” If the role is critical to your success or compensates your key weaknesses, then it may become a cofounder role. Second, research related startup job postings for the role and write a job posting for the role that includes (1) a compelling description of the business vision, (2) a description of the role with basic activities and (3) a list of the critical skills. Third, develop compensation for the role using any available cash, cash equivalents and equity, and discuss the propose compensation with your Working Group. Include an outline of the compensation in the posting using best practices from other researched postings. Fourth, develop a thorough interview process for the role that includes phone screening, face-to-face interviewing, interview questions, background checks, peer reviews, and test projects, and list the steps in the process with a one sentence description. Fifth, post the role to a series of local and national job boards, and include links to the postings. Sixth, identify at least five credible domain experts in your field or in one of the key areas of your product development, and invite at least one of them to a call, marking them with “(Contacted).” During the conversation, explain your vision, solicit advice and request if you can speak again to get feedback on your approach. Consider the strongest expert as a long-term advisor, using the advisor agreement from the legal assignment. ASSIGNMENT GOAL: Recruit your first team member and your first advisor.

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Startup Legal and IP (See More)

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NOTE: YOU MUST BE INCORPORATED AND THEN FILL OUT AND SIGN THE FOUNDER INSTITUTE PAPERWORK BY NO LATER THAN THE INCORPORATION DEADLINE ON YOUR HOMEPAGE TO REMAIN IN THE PROGRAM. First, read the entire text of the agreements that you have signed and are expected to sign as part of the Founder Institute. Second, prepare a list of at least five interview questions for a law firm that relate to your specific company. Third, identify at least one high quality law firm to work with, schedule a meeting, and interview the firm or firms to represent the company. List the name, URL and partner contact information of the firm. Fourth, select a firm to represent the company and sign an Engagement Letter with the firm. Fifth, research best of breed templates for (1) a Mutual Non Disclosure Agreement for partners, (2) an Intellectual Property Assignment Agreement for team members, (3) a Work for Hire Agreement for development resources that properly assigns the Intellectual Property and (4) an advisor Agreement that grants equity in exchange for high-level guidance, which may be the FAST agreement (http://FI.co/fast). Link to each of your selected documents. Sixth, mark all of your work products with a copyright notice and mark any sensitive information with the label "Confidential Information." Seventh, produce a list of everyone that you have formally worked with on your project that produced measurable value, and then have them sign the Intellectual Property assignment agreement and mark them as “(Signed)” in the list. Eighth, research if your offering has the potential to secure a patent, and, if so, start the patenting process by writing the specification. ASSIGNMENT GOAL: Incorporate your business and assign the intellectual property to the newly formed company.

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Mentor Idea Review (See More)

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Each Founders will present their idea in front of a panel of Mentors and get graded on idea quality, presentation quality and thoroughness of research. Mentors will ask questions and then rate Founders on a scale of 1-5 in each category with 5 being good. Any Founder that scores an average of 2 or below may be asked to leave the program and re-enroll in a future semester. Any Founder with a score below 3 may be given a challenging Special Assignment. There are the following assignments after the session. First, produce a one page Executive Summary that incorporates the feedback from Mentors using the template on the course detail page. Second, have all of your Working Group peers physically sign the Executive Summary on a second page that lists the changes stating that the updated document contains the feedback from the Mentors. Third, upload the signed and scanned Executive Summary with Mentor feedback and peer signatures as a PDF to Google Docs, and link to it in the Company Executive Summary field of your profile under Edit Profile. Fourth, work to complete any other Mentor recommendations and special assignments from the session. Make sure to post an outline of the work that you completed and the text of your Executive Summary under assignments. ASSIGNMENT GOAL: Validate your idea with the Mentors.

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Naming and Branding (See More)

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First, complete all five tabbed sheets of the required "Naming and Logo Worksheet" (http://fndri.com/VfCXRL - use multiple sheets at the bottom): Adjectives, Competitive Analysis, Naming Brief, Possible Name and Logo brief. When you are done, paste the Google spreadsheet link in the assignment field. Make sure you set the privacy setting to "Anyone with the link." Second, ensure that your final company name candidates (1) evoke the qualities of your business, (2) can be spelled phonetically with less than 4 syllables and (3) have a .com or .co domain name available. Third, register domains for your top two company names and at least three logical misspellings for each. Fourth, set-up email addresses and web site hosting for your primary domain. Fifth, if you are not a designer, use your "Naming and Logo Worksheet" to start a project on crowdSPRING or Elance (http://fndri.com/QNTbAg) to have a professional logo produced in less than two weeks. Paste a link to your crowdSPRING or Elance project into the assignment field. Sixth, get a professionally designed company logo. Secure black and white, greyscale and color versions of the logo, and get both high-resolution and low-resolution formats for each version. Secure the logo as an EPS vector file and as a PNG file with a transparent background.

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<a title="View HELSINKI December 4th - Naming and Branding on Scribd" href="http://www.scribd.com/doc/115478383/HELSINKI-December-4th-Naming-and-Branding" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">HELSINKI December 4th - Naming and Branding</a><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/115478383/content?start_page=1&view_mode=scroll&access_key=key-20di5xylxmaav8f12rza" data-auto-height="false" data-aspect-ratio="1.59791122715405" scrolling="no" id="doc_58407" width="500" height="666" frameborder="0"></iframe>

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<a title="View HELSINKI December 4th 2012 - Naming and Branding: Saarikko on Scribd" href="http://www.scribd.com/doc/115506351/HELSINKI-December-4th-2012-Naming-and-Branding-Saarikko" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">HELSINKI December 4th 2012 - Naming and Branding: Saarikko</a><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/115506351/content?start_page=1&view_mode=scroll&access_key=key-24z69gkbwmi6y3jvgo7y" data-auto-height="false" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_65277" width="500" height="666" frameborder="0"></iframe>

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Startup Research (See More)

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First, write the name of the market and the market segment that each of the 3 ideas is in, such as “Education, Online Learning.” Second, identify the estimated annual revenues generated by the total market and the market segment for each Project. Produce one "top down" revenue figure by finding key market research, and produce a second "bottom up" revenue figure by estimating the number of users or buyers, the average price and the average amount spent on purchases per year. If necessary, purchase primary research reports by a credible research vendor. Third, research basic market characteristics for each Project: (1) how old is the market, (2) how many companies are in the market, (3) how many people work in the field, (4) which companies have gone public or sold in the last 3 years. Fourth, write down the top two or 3 conferences for the industry and try to watch at least on video from each event. Fifth, identify at least 3 competitive companies, and read their online information and sales presentations. Sixth, rank your ideas from the best to the worst based on the research, and eliminate the worst ideas. Seventh, once you have selected a top idea, add your tentative company name and initial five sentence description on the Founder Institute homepage using proper grammar and punctuation. Please keep this name and keep the sentence description up-to-date throughout the semester. Check in with your Working Groups on the research tools and techniques that were the most and least useful. ASSIGNMENT GOAL: Select the idea that is most likely to succeed by understanding the market.

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Vision and Values (See More)

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INCLUDE YOUR SPECIAL ASSIGNMENT HERE. In addition, do the following. First, get a "Startup Toolkit" that includes: (a) a laptop or netbook that is not associated with an employer, (b) a private email address that you check 24/7 and (c) a smartphone with web and email access. Second, write your life story in 4 paragraphs with each paragraph describing one of the following: (1) early childhood, (2) schooling, (3) professional career, and (4) entrepreneurship. Third, brainstorm 3 separate ideas, creating 3 "Projects." The ideas can be based on your current favorite idea. Name each "Project" and write one paragraph describing each. Fourth, write a series of tags and keywords for each "Project" and set-up Google Alerts and an RSS Reader, such as Google Reader, with the top news sources and top performing keywords. Fifth, set-up one set of tools per "Project" to collect and track ideas and other thoughts, such as a physical or digital notebook, folders, etc. Write a list of the tools that you have chosen. Sixth, speak with 10 separate people about each idea for 10 minutes in a "customer interview" format, and then write one sentence each on the key conclusions from each of the 30 conversations. Seventh, start to evaluate the "Projects" using the techniques described by the Mentors, and write one paragraph on each "Project" with the evaluation. ASSIGNMENT GOAL: Develop a portfolio of ideas that you are passionate about.

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<a title="View HELSINKI November 21 Vision&amp;amp;Values: Marjalaakso on Scribd" href="http://www.scribd.com/doc/115187700/HELSINKI-November-21-Vision-Values-Marjalaakso?secret_password=qa8zik2phh664zlyn2r" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">HELSINKI November 21 Vision&amp;amp;Values: Marjalaakso</a><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/115187700/content?start_page=1&view_mode=scroll&access_key=key-9px3vd8beh4b49o90of" data-auto-height="false" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_72775" width="500" height="666" frameborder="0"></iframe>

<a title="View HELSINKI November 21 Vision&amp;amp;Values: Inkinen on Scribd" href="http://www.scribd.com/doc/115187950/HELSINKI-November-21-Vision-Values-Inkinen?secret_password=x17xup7wgw31mve4obn" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">HELSINKI November 21 Vision&amp;amp;Values: Inkinen</a><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/115187950/content?start_page=1&view_mode=scroll&access_key=key-1fue6u1air54b2o3qu62" data-auto-height="false" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_12798" width="500" height="666" frameborder="0"></iframe>

<a title="View HELSINKI November 21 Vision&amp;amp;Values: Huttunen on Scribd" href="http://www.scribd.com/doc/115188024/HELSINKI-November-21-Vision-Values-Huttunen?secret_password=1px5hhm9g1qdxahm57wr" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">HELSINKI November 21 Vision&amp;amp;Values: Huttunen</a><iframe class="scribd_iframe_embed" src="https://www.scribd.com/embeds/115188024/content?start_page=1&view_mode=scroll&access_key=key-20qg4dsc6eegz1u3dmbo" data-auto-height="false" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_23557" width="500" height="666" frameborder="0"></iframe>

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